Posts Tagged With: National Nutella Day

37/365: National Nutella Day

Today is an unusually confusing day. As you know, we have an official food calendar we are consulting for these various holidays. Just for fun, I double check several other sites every day, to verify there isn’t a mistake. It’s all about authenticity, folks! 99% of the time there are no issues. Today? Ugh. Our calendar says it’s National Nutella Day. Some online sources agree, but others say that was yesterday. Depending on who you believe, today is either Nutella Day, Chopsticks Day, Frozen Yogurt Day, or even Food Checkout Day. Weird that February 6 is so full of disagreement. Since at least 4 or 5 different sites match our calendar, and we’d already planned for it, we are sticking to our guns. With that in mind, Happy National Nutella Day!

Nutella (like carrot cake) is another food item we can thank World War II for. Chocolate rationing left Italian baker Pietro Ferrero in a lurch. Chocolate was his bread and butter, so to speak. Looking for a way to make his supply last, he turned to hazelnuts, which grew like weeds in and around his hometown of Alba, in the Piedmont region of Italy. Ferrero initially created a solid block of hazelnuts and chocolate, but in 1951 he produced a creamy version he called Supercrema. In 1963 his son Michele (yes, son) wanted to sell the product all over Europe, so he modified the recipe and renamed it Nutella. It was an instant global success. But Nutella has lately suffered from some negative press. A class action lawsuit against Ferrero was settled just last year, after it was deemed that Nutella’s marketing claim of being “part of a nutritious breakfast” was, to put it mildly, not exactly the truth. Well, duh! One glance at the label – sugar, palm oil, hazelnuts, cocoa solids, and milk – should give a clue to even the most naive consumer that Nutella is not on par health-wise with, say, oatmeal. Half of the calories come from fat, and 40% from sugar. If you really think that’s nutritious, I’ve got a bridge for sale.

Nutritious or not, Nutella is good. I had never tried it before today! I know, I know. I lead a sheltered life. Since I was a Nurgin® (a Nutella virgin, and yes, I’m trademarking that), I figured the simplest presentation would be best. A slice of white bread toast topped with Nutella. I’m not a big fan of sweet breakfasts unless there is something savory to accompany them, which may be why I said, two bites in, that the Nutella toast would have been perfect if it were topped with bacon. I wish I’d thought of that sooner! But, it was good. Nutty and chocolatey and creamy and smooth. I get the appeal now.


Nutella on toast. Not a bad morning pick-me-up!

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